Copywriters wear a lot of hats: They create content, think strategically about their clients’ needs and goals and know how to annihilate writer’s block. But the most important thing they do is connect with a business’s audience and speak their language. Copywriters are information seekers, capable of sifting through numerous sources to find the key points and insights that drive a message. They’re also skilled at assessing the different audiences and platforms that will see their work, ensuring they’re delivering material that’s relevant for all potential audiences and platforms.
Whether you’re looking to hire a freelance copywriter for your blog or website, finding the right person can be daunting. Choosing someone with the right background, education and skillset is essential to getting the best results for your campaign. But what if you could eliminate the guesswork and find a professional copywriter with experience in your industry, or even your town?
Local Copywriters While you can easily find a quality copywriter online, they may not be local to your business. Working with a local copywriter ensures you have a direct line of communication at all times. Plus, you won’t have to worry about juggling time zones.
A local copywriter is going to understand your market and your customers better than someone who works from home or a far-off location. This is especially true if your business is focused on a niche audience. A local copywriter will be able to use jargon that only your audience will get, and incorporate references that make sense in your community.