Streaming is a unique type of content that provides a variety of opportunities for brand awareness and community engagement. YouTube Analytics offers a number of metrics to help you understand how well your live streams are performing.
One of the most important metrics is New Subscribers, which reveals how many people have subscribed to your channel as a result of watching your video.
- Create a good title
The title of your YouTube video is important because it’s the first thing that viewers see when searching for videos on the platform. The right title can draw viewers in and increase the chances that they’ll watch your video.
A good title should include keywords that are searched often, and it should also be descriptive. It should be short and snappy, as titles longer than 60 characters get truncated in search results. It should also include a wow factor to catch the viewer’s attention.
Some examples of good YouTube titles include top 3, 5, or 10 lists, questions, and emojis. Additionally, using parentheticals or puns can make the video more interesting. However, you should avoid clickbait titles as they can be misleading and lead to low-quality content.
- Create a good description
The video title and thumbnail may draw viewers to your video, but it’s the description that convinces them to watch. This is why a well-written description is crucial for YouTube live streams.
Write a short but impactful summary that gives viewers a clear idea of what they are about to see in your video. It is also a good idea to use keywords in the video description as this will help increase searchability.
Lastly, include an engaging call to action in your video description. This could be a simple invitation to subscribe, click on a link to your website, or download your guide. This will encourage viewers to take action and stay engaged. It will also show that you are a trustworthy source and are offering something valuable to your audience.
- Promote your stream on social media
Whether you use your website, Facebook, Twitter or Instagram accounts, be sure to post graphics and teaser videos that promote the stream ahead of time. This will help drive awareness and bring in viewers.
You can also add an upcoming live stream shelf to the front of your YouTube channel that will let existing subscribers and new visitors know you have a live video coming up.
Don’t forget to share the stream on your social media channels and in your regular vlogs. The more people you reach, the more likely you are to have an engaging stream with lots of views! Also, monetize your live streams with pre-roll or banner ads to generate revenue. This is a great way to get more views and grow your brand.
- Add a call to action
A call to action can be a great way to boost your live stream’s reach and engagement. During your live video, ask for likes and shares, or even for a direct link to your website or live stream landing page.
The more likes, shares, and views your live video receives, the higher it will rank in search results. It’s also important to make sure that your content adheres to YouTube’s Community Guidelines and Terms of Service.
Make sure to keep track of your analytics after each live stream. This will help you improve your videos continuously. Also, don’t forget to use an ad extension to get the most out of your live streams.
- Don’t forget about monetization
In-stream ads are a great way to earn revenue from your YouTube live stream. You can enable pre-roll, mid-roll or overlay ads in your video settings. You can also monetize your video by enabling Super Chat, which lets viewers purchase chat messages that are highlighted or pinned at the top of the chat feed.
Note that to monetize your YouTube video premiere, you must have at least 1000 subscribers and comply with the YouTube community guidelines. You must also have a camera with good production quality and a stable connection. It is a good idea to have someone monitor the video and help manage the chat. It is also important to have enough batteries for your camera and microphone. This will ensure that your live stream is uninterrupted.get youtube live stream views