Women’s underwear comes in a range of styles and fabrics. From smooth shapewear pieces that tuck in areas to soft, breathable cotton bralettes that are comfy for everyday wear.
And it’s a market that is seeing plenty of growth — especially with the rise of celebrity-led brands like Savage X Fenty. Euromonitor International takes a look at the key trends in US women’s underwear.
Crotchless panties
Whether it’s for teases or peak pleasure, these sexy knickers are sure to turn your partner on. And if you want to take things up a notch, pair them with a set of push-up bras or a cute set of nipple covers to create a match made in heaven.
Leaving very little to the imagination, this type of lingerie is all about seduction and intrigue. And if that’s not enough, they’re seriously good for your private area too as they cut down on friction and fabric rubbing. So why not give them a go and see what you’re missing?
Seamless panties
Seamless panties are a form-fitting, stylish undergarment that can hide bumps and bulges from your clothes. They’re usually made from soft, stretchy materials like modal and microfiber, which lie smoothly against the skin. They also have excellent elasticity, which can contour to your body’s unique shape. They’re perfect for wearing tight workout gear and bodycon dresses.
This pair of seamless panties has no raw-cut edges and is tag-free, making it a good choice for people who want to avoid uncomfortable elastic digs. It’s also a budget score at only $10 for a pack of six.
This five-star thong is made from eco-friendly components and has a smooth feel that’s like a second skin. It’s available in a variety of colors and fits most women’s sizes. It’s also a great choice for women who are concerned about sweat build-up because it drains excess body heat. In addition, 10% of the proceeds from each sale are used to support microfinance and empower women into business.
High-waisted panties
If you like to exercise, you’ll love high-waisted panties that accentuate your natural curves and provide sleek coverage. These seamless undergarments can be worn under tights or a bodycon dress, and you can find a pair that’s breathable and stretchy. They also won’t show through your workout clothes, which is important because sweat can make linings and seams visible.
If your figure needs a little extra support, you can try control briefs, which offer moderate coverage from navel to crotch. Alternatively, you can go with a thong or cotton bikini for a smooth silhouette.
The best high-waisted panties are made from a soft, breathable fabric that feels second skin. They’re also seamless and form-fitting, which prevents them from rolling down or bunching. They’re popular among new mothers, who need comfortable underwear that supports their changing shape while still allowing them to move freely.
Briefs
Some women may refer to briefs as “granny panties,” but this style of underwear is comfortable and offers tons of front and back coverage. It’s best worn under pants, skirts and dresses, especially form-fitting styles like leggings and tights.
Boyshorts are a playful and fun style of underwear that copy the look of men’s boxer briefs. They sit low-to-mid-rise and offer lots of front and back coverage, but have a shorter leg than classic briefs. Some brands even feature a faux opening in the front, which can add a fun element to an outfit.
Control briefs are a shapewear option that offers a slimming effect. They sit high on the waist and some styles go as low as under the breasts, flattening the tummy and lifting the buttocks. They’re perfect for under tight dresses and fitted pants, but can also be worn as loungewear or sleepwear. You can find them in a variety of fabrics from nylon to microfiber.women’s bamboo underwear